Sameer Bandeali

Seasoned Digital Leader with a proven track record of leading initiatives and delivering results in a diverse range of industries such as: Retail, Telecommunications, CPG, Utilities and Banking:

  • Consistent history of leading multi-million dollar cross-stream initiatives in high-pressured situations
  • Passionate about implementing digital tools, processes and systems in order to optimize the customer experience
  • An aptitude for problem solving by understanding both technical and business challenges


  • Digital Marketing
  • eCommerce
  • Project Management
  • Business Transformation
  • Technology and Strategy Consulting
  • Media Planning and Optimization
  • Web Analytics
  • Brand Sponsorship
  • Product Management

    Digital Marketing & eCommerce Leader – Maple Leaf Foods

    • Own strategy and execution in five key areas: Search, Social, Digital, AR/VR and Traditional Media

    • Overhauling the current $15 million digital and traditional media strategy to increase effectiveness and efficiency 

    • Lead engagement, acquisition, and data analytics tracking for all digital properties (200MM+ annual impressions)
    • Provide digital marketing and media buying best practices for all campaign planning (seven figure budgets)
    • Manage all national brand and athlete sponsorship relationships with the NBA, Toronto Raptors and Brad Gushue
    • Forming a long term, multi-faceted company-wide eCommerce approach to increase top line sales

    Digital Marketing Instructor - Brainstation Toronto

    • Lead students through a 10-week course, teaching them fundamentals in SEO, SEM, social media marketing, etc.


    Digital Marketing Strategy Manager - Rogers Communications

    • Established the 36 month Digital Roadmap to overhaul the 5 stages of the Enterprise Customer Experience lifecycle – discover, buy, activate, interact, support to improve the B2B Net Promoter Score (NPS)
    • Revamped the entire B2B Digital Acquisition Strategy through a multi-year, $7.5 million program

    Marketing Advisor - BaapPay

    • Helping BaapPay launch their web based POS and cryptocurrency

    Chief Marketing Officer -

    • Developed the entire 36 month marketing plan for Cartly
    • Helped launch 

    eCommerce Project Manager -

    • Managed 15 work streams and over 100 resources to plan and launch Online Grocery Pickup and Delivery service in 36 locations in Ontario which resulted in $500,000 in revenues during a 6 month period
    • Designed a lean 26 week ramp-up plan for an Omni Channel Grocery Pickup strategy for 394 Walmart locations
    •  Created a new digital tool to allow 150 eCommerce team members to communicate with over 96,000 

    Digital Program Manager - Bell Canada

    • Led a challenging $100,000 initiative which reduced operating costs by $2,000,000 over a two year period and increased Bell Mobility’s digital application usage by 13% and improved NPS by 15%
    • Transformed a program for 202,000 credit risk customers which reduced operating costs by $1,003,000 annually 

    Senior Consulting Analyst - Accenture Digital

    • Attained the consulting toolkit: analytical problem solving, analysis, communications, and client service
    • Developed a more efficient $5,000,000 process redesign by overseeing 5 resources in the creation of an automated digital tool in an agile environment, improving the operational efficiency for  resource and equipment maintenance data scheduling
    • Optimized the strategic framework and roll-out of a $10,000,000 hotel’s integrated digital web tool linking all 90 properties
    • Worked with IT, Marketing, User Experience & Design teams to digitally transform a Financial Institution’s retail banking experience by implementing a $150 million sales & product origination tool
    • Defined and classified 26 proposed recommendations for an Insurance Company’s 5 year Technology Roadmap
    • Helped steer a team of 6 to multiple complex RFPs totaling over $3,500,000 of revenue for Accenture

    Marketing Assistant - Johnson & Johnson Inc.

    • Spearheaded a marketing plan for the $16.5 million Alternate Care Market in Canada, which analyzed pricing, promotional and implementation strategies
    • Generated and implemented an internal and external launch campaign for two hernia solutions products
    • Led as Team Lead for creating a social media community for the Gynecare product line
    • Created a dashboard for the segmentation of over 1,200 hernia surgeons in Canada
    • Established a market assessment template for 100 sales reps carrying the Prolift product

    Honours Bachelor of Business Administration, April 2010
    Schulich School of Business at York University

    Specializations: Strategic Management and Marketing